When you're giving out samples or demos of your product However, it might appear as if you're throwing money away. It's your specialty and you're sure you're offering a quality product or service that should be able to prove its worth. So why would you give your product at no cost? However, free stuff can work when they're distributed thoughtfully and in the appropriate quantities. Here are some advantages to offering product samples to customers to those who want them.

Spread the word

You can immediately raise awareness by giving away free samples. Find the most effective way to get free samples to your target group and then let them spread your brand with their friends.

Shows your generosity

Your company's generosity is shown by offering free samples free samples. You've given out free samples with no strings attached. There's no need for feedback, suggestions or future purchases. Instead, you trust them to try the product and make their own choices.

Receives feedback

Of course you might not be expecting feedback, but it doesn't mean that you can't receive any. It's possible to get some feedback if you hand out samples of free products in person. Add a hashtag or your Twitter handle on the packaging and it's likely you'll get some online feedback. To help increase awareness of your brand by retweeting positive testimonials about your product.

Tests out new products that could be a good fit

After you've gone through a rigorous test procedure for your new product it is possible to create a few samples for the market you intend to try out prior to production of the product. You might get great feedback from your customers and that could be enough to convince the management to accept bulk manufacturing.

Tempts existing customers

What better way to entice your customers to purchase a little more by offering free samples when they spend more than the threshold? You can offer free samples for similar products or brand new lines of products, any item that can entice your customers to buy the product in the near future.

Receives publicity

There is a chance that you will get publicity or even internet buzz if your products or demos are presented in a unique way. Publicity stunts that are obvious don't always work however, be more subtle.

It shows confidence in your product

It indicates that you're willing to give away free samples of your product. Companies that have low confidence in their products won't want to prevent people from taking to the streets to find out whether they like it or not.