Fighting with the industry, Sinotruk outperformed the market in the first quarter

In the domestic heavy truck market, March has always been a peak sales season with high expectations. In March this year, the overall sales volume of my country's heavy truck market was 76,000 units, an increase of 28.7% from February. However, compared with 230,000 units in March last year, it was That's down 66.6 percent, or less than a third of what it was last year. Under the pattern of "three consecutive declines" from January to March, the cumulative domestic sales of heavy trucks in the first quarter were 232,000 units, a decrease of 300,000 units compared with 531,000 units in the same period last year, and a year-on-year decrease of 56.3%. With a dazzling performance of 55,000 vehicles, it won the "top sales" and outperformed the market.

In July 2021, after the full implementation of the National VI emission regulations, the overall monthly sales of the heavy truck industry continued to decline. The total sales of 1.395 million vehicles in 2021, compared with 1.619 million vehicles in 2020, fell by 13.8%. A pessimistic forecast is made that the annual domestic sales of heavy trucks will be less than 1 million in 2022. Under the overall downward trend of the industry, if you want to rise against the trend, you must be stable and fast. We might as well watch Sinotruk championship advancement tour.

In the second half of last year, after winning five consecutive monthly sales champions, Sinotruk took the second place in the industry with a cumulative sales volume of 286,400 units for the whole year, with a market share of over 20%, a year-on-year increase of 2 percentage points. , the industry first in growth rate. In the first quarter of this year, howo withstood the unfavorable factors such as the global economic downturn, repeated epidemics, high oil prices, and more vehicles and less goods. With the sales of 55,000 heavy trucks, it achieved the top sales in the first quarter, and its market share was even higher than that of the same period last year. It expanded by 6.9 percentage points to 23.7%, and its share increased the most. You must know that the strength of the leading companies in the industry should not be underestimated. Under the fierce competition, even a 1% increase in market share requires companies to make huge breakthroughs.

It is understood that in the first quarter, Sinotruk launched the Shandeka C9H and HOWO MAX light luxury versions on the market, and the launch of each new product caused a lot of "movement" in the truck circle; At the moment of the operation life cycle, Sinotruk's "family service" also greatly caters to the operational needs of customers. China National Heavy Duty Truck's sales increase against the trend, which is in response to the phrase "there is no certain good industry, but there are certain good companies."

Although the heavy truck market in 2022 did not start well, it is still a fact that the chain is improving. Taking China National Heavy Duty Truck as an example, the sales volume of 15,300 vehicles in March was 27.5% higher than the 12,000 vehicles in February.

In January and February, new infrastructure projects were announced in succession, and the good news is expected to gradually spread to the heavy truck market in the second half of the year. The sales and launch of products in the automotive industry; the effective control of the epidemic situation in various places has continued to improve, which has promoted the process of resuming work and production in various places. With the increase in capacity demand, it will also inject vitality into the heavy truck market. The successive release of multiple positives at different levels is believed to bring good opportunities for the heavy truck market to stop falling and rebound in the second half of the year.

There are still 8 months left in 2022, and there is still enough time for major heavy-duty truck companies. After the bleak haze of the first quarter, what kind of structural changes will the heavy-duty truck market usher in? Let's see in the second quarter.