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Marketing Automation Software Market Size, Share, Industry Analysis Report and Forecast, 2019-2025
Marketing automation software market is expected to grow at a considerable rate during the forecast period 2019-2025. Marketing automation software is an advanced platform that allows enterprises and marketing organizations to market effectively on different platform or channels. The marketing automation tools are necessary for a business to consumer (B2C) and business to business (B2B) marketing and other departments for their growth in business. The marketing automation software deployment aids in leads acquisition at a low cost; improvise customer retention, relationships and analyzing client behavior.
There are various companies involved in the marketing automation software market such as Microsoft Corp., Act-On Software, Inc., Pardot (a subsidiary of Salesforce.com, Inc.), Marketo (An Adobe Company), SAS SE, HubSpot Inc., IBM Corp., Oracle Corp., and Teradata Corp. The companies are focused on developing advanced marketing automation software to stay competitive in the market. Geographical expansion, merger & acquisition, finding a new market or innovate in their core competency in order to expand individual market share is a key strategy adopted by major market players. For instance, in May 2018, ZINFI Technologies, Inc., launched the ZINFI Agency Partner Program, which enables marketing agencies, channel management, and CRM system integrators in business process automation and develops business. Geographically the market is segmented into North America, Europe, Asia-Pacific and rest of the World. North America has a significant share in the marketing automation software market attributed to increasing adoption of cloud computing and increasing penetration of mobile and internet in the region. However, in Asia -Pacific, the increasing demand for data integration services and government regulation in the region enhance the global marketing automation software.
Orion Market Research (OMR) is a market research and consulting company known for its crisp and concise reports. The company is equipped with an experienced team of analysts and consultants. OMR offers quality syndicated research reports, customized research reports, consulting and other research-based services.
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