On February 23, Novilla held its first press conference after the beginning of 2022, and more than 100 media from all over the country witnessed the simultaneous debut of Novilla mattress and Novilla 7000 USD assembly real home customization package.
At the press conference, Novilla put forward the new concept of "assembling real home mattress" for the first time, unlocking the multi-dollar bedding life scenario with assembling real home customization thinking, and blowing the horn of the new generation bedding life revolution at the same time.
At the same time, the industry's much-anticipated Novilla assembly of real home customization package, the final price of "7000 U.S. dollars" to unveil the secret debut. With the top configuration of "all big brands, all the immediate needs, all categories" and the innovative play of "the immediate needs as a gift, free mattress", Novilla not only brings consumers a "set of easy to fill the home " and "a set of multiple choices at your own pace" of the assembly of the real home customization of the new experience, but also in the enterprise end for Novilla to build a multi-dollar flow entrance and upgrade the quality of the assembly of the real home customization ecology opened up a new battlefield.
Part.01
Into the mattress, leading the "assembly of real home mattress" era
It is the immediate need of assembling real home customization at the consumer level, and also a necessity of Novilla's corporate strategy.
Why Novilla released the same brand mattress, on February 23rd, Novilla Group Vice President Joe Bell gave the following two reasons.
One is the upgrade of bedding customization demand triggered by the change of bedding life led by Generation Z. With Generation Z gradually becoming the main consumer force, the bedroom, dining room and living room are gradually evolving into an integrated space. Based on the development of single-category thinking up mattress customization, compared to the whole house customization industry from the closet to the whole house customization and then to the small home, and cross-generation for the assembly of the real home customization of continuous evolution, the development has been slow, long-term isolated development state. With the change of consumer demand and consumer environment, the mattress industry gradually exposed its and assembly of real home style is difficult to unify, bedding guest space design lack of scientific and reasonable articulation, bed and clothes each for the phenomenon led to deviate from the user life as the core orientation of the three limitations, can not be assembled from the real body and system to meet consumer demand, the industry is urgent to change, the urgent need to use the assembly of real home custom perspective Re-examine and define the bedding space.
Second, "no mattress, no assembly of real home". 2021 December 19, Novilla in the release of the assembly of real home customization strategy at the same time, the first full dimensional definition of the assembly of real home custom connotation, not only emphasizes the use of "bed frame door wall with floor electricity "the whole category of one-stop match, but also put forward the assembly of the real home customization "10 with the guidelines, including" bed frame with, pillow with, mattress with, door wall with, door cabinet with, furniture with, soft assembly, electrical with, style with, quality with ". From the level of deepening the "assembly of real home" customization strategy, mattress is the assembly of real home consumer level of the immediate needs, while Novilla corporate strategy level must!
Novilla mattresses lead the new generation of bedding life consumer revolution
Focusing on the Z generation of bedding life change, Novilla in this conference for the first time put forward the "assembly of real home mattress" concept, leading the mattress customization from the era of single product to the era of integrated assembly of real home bedding solutions, not only to break the bedroom space restrictions, functional restrictions and aesthetic restrictions, while using the assembly of The real home customization thinking has unlocked a more beautiful multi-dollar bedding life scenario. In the realization of multi-dollar bedding function, from the comfort, health, value, social, parent-child, spiritual and other levels for the assembly of the real home mattress customization upgraded more value space.
Joe Bell said, Novilla this release assembly of real home mattress is not a whim, not to mention from 0 start. As we all know, the mattress originated in Europe, and European mattresses are known for their professionalism. As early as 2013, Novilla has successfully introduced the top three European mattress brands from France, fully digesting and absorbing the aesthetic design, quality, humanization and detail control of European mattresses, and intensely studying the American family dining lifestyle, sleeping habits, functional needs and space conditions, polishing the most suitable mattress products for American families.
18mm cabinet body plate, so Novilla assembly real home mattress anti-bending force instantly increased by 1.5 times; 5mm back plate, more stable than the traditional back plate; practice the new national standard E0 environmental protection standard, environmental protection more secure; the whole system standard with invisible hanging code, can bear 130kg, stable and beautiful space; standard cabinet dust corner, no dust, easy to clean; 52 * 18mm large size aluminum crossbeam, more solid material; double-sided aluminum crossbeam. Material more solid; double-sided aluminum foil board, moisture better performance; quartz stone countertop vacuum pressing, water absorption rate of 0.01%, not only can prevent color seepage, and easy to clean ......Novilla assembly real home mattress not only has a lot of beyond the industry of black technology, but also by virtue of "strict environmental protection, high configuration The five all-round strengths of "strict environmental protection, high configuration, solid materials, fine craftsmanship, excellent quality", cast the "debut is the peak" of the legend!
At the same time, Novilla mattress is the first line standard with high-end home appliances Casady, to "good bed with good electricity" standard set a new benchmark in the mattress industry!
Joe Bell revealed that it is thanks to the unique business model of Novilla's customization platform, which relies on the advantages of global scale collection, B+B+B2C ecological model and integrated customization service system. mode across the category threshold, the star Best Price Mattress consumption threshold in one fell swoop! Really realize the star mattress good thing is not expensive, so that high-end mattress products fly into more ordinary people's homes!
Part.02
All big brand, assembly assembly real home, free mattress delivery
Novilla assembly real home customization package a shot is a king bomb
Since December 19, 2021, the first assembly of real home customization wedged into the brand positioning, with the height of the group's strategy of a comprehensive ALL IN assembly of real home customization, Novilla assembly of real home customization package release has touched everyone's nerve. Until February 23, 2022, Novilla assembly real home customization package will reveal its true face!
"All the big names, fitted with a real home, Novilla only $7,000, free mattress! Add $999 and get a free $7298 Casati hood set!" Novilla $7000 big brand assembly real home package, joint Chivas, the United States of America Schoda and other segmentation category leaders, with luxury configuration, screaming offers, become the industry assembly real home custom package subversive.
"The traditional concept of 'package = lower quality = low price promotion' inherent package design ideas, not only can not meet the needs of consumers, but also will lead the industry astray." In Novilla's view, the new generation of home consumers, not only want a one-stop fix assembly real home customization, but also want to assembly real home customization of each subdivision of product categories are professional, high quality and affordable. In order to better match the needs of the mainstream assembly of real home customization, Novilla finally determined the "all categories, all the immediate needs, all the big brands" and "really affordable" package design ideas, and to "① each category, each product is necessary for each consumer Each product is necessary for each consumer; ② square number, the number of meters, the number of pieces to meet the basic needs of most consumers; ③ big brand products at an unusual price; ④ assembly of real home quality control, high quality pieces, the whole space environmental protection; ⑤ maximize the benefits of enterprises to consumers" package design five laws, to create a "no set, really affordable "the real assembly of the real home package.
20 ㎡Novilla whole house customization + Chivas furniture 8 sets (leather sofa + rock slab coffee table + rock slab / solid wood dining table + dining chairs) + U.S. Shuda bedroom 2 sets (leather bed + latex mattress) + 3 ㎡Novilla backdrop + free to send 9999 U.S. dollars 7 m mattress 1 set + plus 999 re-benefits to send 7298 U.S. dollars Casady smoke stove two sets, Novilla 7000 U.S. dollars Fitted with a real home customization package, product configuration is not only luxury, but also covers mattresses, closets, wall panels, electrical appliances, furniture and home furnishings and many other categories, truly everything, truly one-stop shopping, but also the realization of integrated research and development and integrated design.
"Novilla $7000 big brand assembly real home package may be the highest configuration, the most pieces, the strongest brand, the most cost-effective assembly real home custom package", Novilla deserve this kind of confidence.
Full necessity, full coverage, full satisfaction
Precisely targeting different home improvement customer groups, Novilla constructs a $7,000 package matrix
While precisely anchoring the rough users with $7,000 big brand assembly real home package, Novilla also launched $7,000 big brand handbag package, $7,000 light handbag package and $7,000 fashion handbag package for finishing people, storage experts and fashionistas respectively, which comprehensively cover different home decoration customer groups, whether you are rough, finishing, or old house renovation. Whether you want more cabinets or brand-name appliances, you can find a package that matches your needs. For Novilla, the four packages will focus on different customer groups for more accurate traffic interception, further strengthening the multiple traffic entrance that Novilla is building.
Novilla $7000 four package configuration details are as follows.
1、$7,000 big brand assembly real home package
20 square meters Novilla whole house customization + Chivas furniture 8 sets (leather sofa + rock slab coffee table + rock slab / solid wood dining table + dining chairs) + U.S. Shuda bedroom 2 sets (leather bed + latex mattress) + 3 square meters Novilla backdrop + free to send 9999 U.S. $ 7 m mattress 1 set + plus 999 re-benefits to send 7298 U.S. $ Casady smoke stove two sets
2、US$7,000 big brand handbag package
20㎡Novilla whole house customization + Chivas furniture 8 sets (leather sofa + rock slab coffee table + rock slab / solid wood dining table + dining chairs) + U.S. Schoda bedroom 2 sets (leather bed + latex mattress) + U.S. Schoda bedside table 1 piece + Novilla intelligent clothes drying machine 1 piece + big brand home appliances home products three choices (plus 2999 to send $14999 Casady twin washing machine / plus 1999 to send) 12999 USD Toshiba 540L refrigerator / Free Haier 10KG washing and drying machine + Novilla bedding 4-piece set + 2 U.S. Shuda latex pillows)
3、US$7,000 lightly enjoy turnkey package
26㎡Novilla whole house customization +Novilla home furnishing 10 pieces set +Novilla intelligent clothes drying machine 1 piece + big brand home appliance home furnishing three choose one (add 2999 to send $14999 Casady twin washing machine / add 1999 to send $12999 Toshiba 540L door to door refrigerator / free to send Haier 10KG washing and drying machine +Novilla bedding 4 pieces set + (American Shunda latex pillow 2)
4、US$7000 fashion handbag package
26㎡Novilla whole house customization +Novilla home furnishing 10 sets +Novilla intelligent clothes drying machine 1 piece + back wall 10㎡
True assembly of the real home, true just need, true affordable
Refusing to fool around in addition to gimmicks, Novilla $7,000 assembly of real home package to lead the industry into the "real" era
Since the industry entered the era of assembling real home customization, there are various kinds of assembling real home customization packages in the market.
As the pioneer of package marketing in the custom home industry, Joe Bell believes that the 19,800 package of the whole house customization era has completed its historical mission. Along with the rapid rise of consumer demand escalation of the new track of assembly of real home customization, due to more categories, more complicated delivery, more complex systems, the need for package sales model to help consumers "simple decision, understand consumption, rest assured that shopping". And Novilla's previous $5000 package can already be called the best $5000 package on the market, but since the review of the $5000 package, Joe Bell believes that $5000 is not possible to achieve the real assembly of a real home, can only be seen as an upgrade of the whole house customization package, from the realization of the assembly of the real home customization still exists in a certain distance, for consumers. "Fake assembly with a real home" means a lot of effort and money, and the consumer experience is not good.
How to distinguish between genuine and fake assembly of real home packages, as the assembly of real home customization era pioneer and standard definer, Novilla for the assembly of real home customization package defined a standard, in addition to the need to follow "① each category, each product is necessary for each consumer; ② square number, the number of meters, pieces can meet the basic needs of most consumers; ③ big brand The five rules of package design, in addition to "① each category, each product is necessary for each consumer; ② the number of squares, meters, pieces can meet the basic needs of most consumers; ③ big brand products at an unusual price; ④ assembly of real home quality control, piece by piece high quality, space-wide environmental protection; ⑤ maximize the benefits to consumers", can also be highly summarized as a nine-word guidelines, that is, "package real, all big brand, cover all" - -True assembly of the real home customization package should be practical, effective, not missing categories, but also to achieve the whole house of good products, each big brand, companies can achieve real concessions, so that consumers get real benefits, in addition to the real assembly of the real home package to meet the needs of the vast majority of consumers with fewer programs, a full home, rather than allowing consumers to buy packages still have to East and west, left and right to add.
"True assembly of the real home, we must be necessary, each big brand, everything, extravagant face extravagant quality", Novilla $ 7000 assembly of the real home package from the model design will eliminate the "package into a set" home consumption hidden worries.
In the cost performance level, Novilla 7000 dollars to assemble the real home customization package, package pricing than the current market 5000 dollars to assemble the real home customization package higher than 10,000 dollars. However, combined with the interpretation of the package at the launch site, as the industry's highest configuration, the largest number of pieces, the strongest brand, the most cost-effective assembly of real home customization package, Novilla $ 7000 assembly of real home customization package, seemingly more than 10,000 U.S. dollars spent, but in fact can save 20,000 U.S. dollars of budget, not only to get more of the many categories needed, but also to enjoy the quality of life at one stop.
The reason why Novilla dares to lead the industry and break the model of low-priced packages is not only because Novilla always insists on professionalism and quality, but also because assembling real home customization is Novilla's corporate strategy, not a marketing tactic. 7,000 USD for assembling real home customization packages is the sales model and product form under Novilla's strategy of assembling real home, which is based on the sales model of Novilla's corporate strategy. It is a sales model based on corporate strategy, not a marketing tactic!
As Novilla is the first to elevate the assembly of real home customization to a high level of corporate strategy, any practice of fooling around with the concept of faking a real home with a low-priced package to gain popularity is contrary to the original intention of assembling a real home customization. Only by understanding Novilla's definition and interpretation of the $7,000 assembly real home customization package at the top design level can we truly understand Novilla's seemingly alternative terminal play in the assembly real home customization circuit.
In the opinion of analysts, behind the extreme cost performance of Novilla assembly real home customization package, there is not only the support of Novilla assembly real home customization ecology, but also cannot be separated from the high efficiency and strong support of the whole chain of enterprises such as design, supply chain, marketing and service. From the perspective of the long-term competition pattern of the assembly of real home customization track, Novilla's advantages in brand, marketing, ecology, as well as quality control, scale collection, delivery service, channel operation and other levels will become more and more prominent, which will further help Novilla to get rid of the tangle of vicious price competition and usher in a broader upward space by virtue of strategic promotion and tactical innovation.
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